Case Study 02 · Software, financing & accessibility

PixelFree Studio & NinjaSCAN.ai: Building and scaling

A technology concept was developed into an international software company with German and US entities, two products, a scaled team and a multi-year financing strategy.

up to 25employees in product and development

EUR 1.5mERDF development loans

EUR 100k+R&D tax incentives

2×European Seal of Excellence 2023/2024

DE & USAentities, investors and operating structures

Starting point

Technology, team, capital and market access had to be built together

PixelFree Studio needed to evolve from a technology concept into a market-facing company with international structures. Alongside product development and team building, public financing, equity capital, investor relations and product positioning were core workstreams.

Philipp Geppert’s role

As Founder & CEO, Philipp Geppert held overall responsibility for strategy, fundraising, investor relations, product positioning, corporate structure, team building and operational scaling.

Execution

Building the company and financing in parallel

Entities & structure

German and US corporate structures for product development, financing and international market access.

Team & operations

Building and leading an international product and development team of up to 25 employees.

Financing

Multi-million financing through ERDF loans, R&D incentives, German and international investors and a US angel investor.

Product positioning

Development and positioning of PixelFree Studio and NinjaSCAN.ai for distinct technology and market applications.

European Seal of Excellence

The technology received the European Seal of Excellence in both 2023 and 2024.

IP & commercialisation

Structuring technology and IP assets and continuing selected rights and commercialisation projects.

Result

An international software company with validated technology and diversified financing

The experience from company building, product development, financing and international expansion now informs work with start-ups and technology companies.

Experience from the project

Direct founder and CEO experience
Several financing instruments
International software-team build-out
Technology and product positioning
Management of demanding stakeholders

NinjaSCAN.ai as a current solution

Company building

Ready for the next financing phase?

Structuring company building, team and financing together.

Confidential first call