Case Study 03 · Brand, platform & financing

esports.com: Building an international brand

A central international esports platform was developed as a brand, product concept, organisation and investor story across several countries.

~15employees in the international team

3locations and operating structures

Premiumesports.com domain secured and developed

Multi-millioninternational financing designed and led

7Sportsinitial strategic discussions initiated

Starting point

The domain was to become an international platform and brand

The vision was a central international destination for esports content, community, streaming and monetisation. Brand, product, team, locations and financing had to be developed together from an early-stage concept.

Philipp Geppert’s role

Philipp Geppert developed the original platform idea and built it together with a co-founder as an internationally positioned brand. He led concept development, team structure, investor story and financing.

Execution

Brand, product and financing were built in parallel

Premium domain and brand strategySecuring and strategically developing esports.com as an internationally relevant brand.
Platform and product conceptDesigning the logic for content, community, streaming and monetisation.
International teamBuilding an organisation of approximately 15 employees across several locations.
Investor story and financingDesigning and leading an international multi-million-euro financing initiative.
Strategic partnershipsInitiating early discussions with 7Sports and other market participants.

Result

An internationally visible brand with a developed platform and financing model

The early concept became a credible investment story, an operating organisation and an internationally positioned digital brand.

Experience from the project

Start-up and venture building
Premium brand and domain strategy
Digital product and platform concept
International team building
Fundraising and investor relations

From idea to organisation

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